NEWS

February 6, 2015

Cote d’Ivoire’s Gervinho and Ghana’s André Ayew: Competitors or Teammates this Sunday?

Bata, Equatorial Guinea, 06 February 2015 – On Sunday, two of Africa’s biggest football stars will compete for the 2015 Orange™ Africa Cup of Nations championship, but off the pitch, they are united teammates against a much different goal: to rid Africa of malaria. During the continent’s most popular football tournament, Gervinho (Cote d’Ivoire) and […]

Bata, Equatorial Guinea, 06 February 2015 – On Sunday, two of Africa’s biggest football stars will compete for the 2015 Orange™ Africa Cup of Nations championship, but off the pitch, they are united teammates against a much different goal: to rid Africa of malaria. During the continent’s most popular football tournament, Gervinho (Cote d’Ivoire) and André Ayew (Ghana) have teamed up with United Against Malaria (UAM) to reach football fans with life-saving malaria prevention and treatment messages through new ads airing on TV and in stadium.

In addition, African broadcasters Canal+, SuperSport, Ouest, Muslim TV, Leader TV, Eliphal TV, 7 News TV and others are supporting the cause by airing the new TV spots during the games, helping reach millions of people in at-risk communities.

About Malaria
Malaria is a disease caused by parasites that are transmitted to humans through the bite of an infected mosquito. If left untreated, the infection in its most severe forms can lead to coma and death. Although malaria is preventable and treatable, it continues to kill 584,000 people each year. More than 90 percent of these deaths occur in sub-Saharan Africa, and the majority of them are children under the age of five. Furthermore, malaria contributes to the cycle of poverty and limits economic development.

About United Against Malaria (UAM)

United Against Malaria (UAM), a campaign of Roll Back Malaria (RBM) Partnership, is a partnership of soccer teams and heroes, celebrities, health and advocacy organizations, governments, corporations, and individuals who have united to win the fight against malaria. Our goal is to galvanize partners throughout the world to reach the international target of reducing deaths worldwide. To learn more about UAM, please visit our website www.UnitedAgainstMalaria.org and YouTube page and follow uson Facebook and Twitter.

About The Roll Back Malaria (RBM) Partnership

The Roll Back Malaria (RBM) Partnership is the global framework for coordinated action against malaria. Founded in 1998 by UNICEF, WHO, UNDP and the World Bank and strengthened by the expertise, resources and commitment of more than 500 partner organizations, RBM is a public-private partnership that facilitates the incubation of new ideas, lends support to innovative approaches, promotes high-level political commitment and keeps malaria high on the global agenda by enabling, harmonizing and amplifying partner-driven advocacy initiatives. RBM secures policy guidance and financial and technical support for control efforts in countries and monitors progress towards universal goals.

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Media Contacts:

UAM: Michael Grela, +1 917 670 2283; mgrela@unitedagainstmalaria.org

RBM: Trey Watkins, +1 646 626 6054; kwatkins@rbmny.org

 
 

January 16, 2015

UAM Partners with CAF and African Football Stars During 2015 Orange Africa Cup of Nations to Combat Malaria

Football Stars Gervinho and André Ayew to Deliver Life-Saving Malaria Prevention and Treatment Messages as Part of New TV Ads Activities Build on 2013 AFCON, Where 1 Billion Fans Were Reached Bata, Equatorial Guinea, 16 January 2015 – United Against Malaria(UAM), a campaign of the Roll Back Malaria (RBM) Partnership, has once again joined forces […]

Football Stars Gervinho and André Ayew to Deliver Life-Saving Malaria Prevention and Treatment Messages as Part of New TV Ads

Activities Build on 2013 AFCON, Where 1 Billion Fans Were Reached

Bata, Equatorial Guinea, 16 January 2015United Against Malaria(UAM), a campaign of the Roll Back Malaria (RBM) Partnership, has once again joined forces with the Confédération Africaine de Football (CAF) around its flagship football tournament, the OrangeTM Africa Cup of Nations, to reach football fans with life-saving malaria prevention and treatment messages. UAM and CAF are also teaming up with leading football players Gervinho (Cote d’Ivoire), André Ayew (Ghana), Seydou Keita (Mali), and Nicolas N’Koulou (Cameroon) to ensure fans pay attention to more than just the football net this tournament.

“The partnership between UAM and CAF has demonstrated the powerful role football can play in reaching Africans with crucial health messages and helping prevent and treat disease effectively,” said Issa Hayatou, president of the Confédération Africaine de Football. “We applaud these football players for their dedication to protecting Africans from malaria, and as an organization committed to protecting the health of players and fans alike, we will continue to work together to combat this deadly disease.”

Due to comprehensive malaria control efforts, tremendous progress has been made – the World Health Organization (WHO) recently reported a more than 50 percent malaria mortality rate drop in Africa over the past 10 years. But progress is fragile, and malaria still threatens Africa’s prosperity. Today, a child dies from the disease every minute, and the disease severely limits economic development, costing Africa an estimated minimum of $12 billion in lost productivity every year.

“It’s critical that we continue to work together to sustain progress in malaria control. By leveraging the largest platform in Africa, we can continue to make a difference,” said David Kyne, campaign manager of United Against Malaria. “The malaria community commends CAF for its unwavering commitment to important social causes, including malaria, to ensure that all children have a chance to achieve their dreams.”

The new UAM PSAs will air in-stadium during the 2015 AFCON tournament and throughout Africa on TV and radio, and can also be viewed on UAM’s website.

About Malaria
Malaria is a disease caused by parasites that are transmitted to humans through the bite of an infected mosquito. If left untreated, the infection in its most severe forms can lead to coma and death. Although malaria is preventable and treatable, it continues to kill 584,000 people each year. More than 90 percent of these deaths occur in sub-Saharan Africa, and the majority of them are children under the age of five. Furthermore, malaria contributes to the cycle of poverty and limits economic development.

About United Against Malaria (UAM)

United Against Malaria (UAM), a campaign of Roll Back Malaria (RBM) Partnership, is a partnership of soccer teams and heroes, celebrities, health and advocacy organizations, governments, corporations, and individuals who have united to win the fight against malaria. Our goal is to galvanize partners throughout the world to reach the international target of reducing deaths worldwide. To learn more about UAM, please visit our website www.UnitedAgainstMalaria.org and YouTube page and follow uson Facebook and Twitter.

About The Roll Back Malaria (RBM) Partnership

The Roll Back Malaria (RBM) Partnership is the global framework for coordinated action against malaria. Founded in 1998 by UNICEF, WHO, UNDP and the World Bank and strengthened by the expertise, resources and commitment of more than 500 partner organizations, RBM is a public-private partnership that facilitates the incubation of new ideas, lends support to innovative approaches, promotes high-level political commitment and keeps malaria high on the global agenda by enabling, harmonizing and amplifying partner-driven advocacy initiatives. RBM secures policy guidance and financial and technical support for control efforts in countries and monitors progress towards universal goals.

 

About The Confédération Africaine de Football (CAF)

The Confédération Africaine de Football (CAF) is an international organization and the football governing body in Africa. It is currently running 11 competitions including the African Cup of Nations (CAN) and the African Nations Championship (CHAN). CAF was founded in 1957. It has a membership of 54 National Associations. Its headquarters are located in Cairo, Egypt. For more information, please visit www.CAFonline.com.

 

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Media Contacts:

UAM: David Kyne, +1 917 969 3904; dkyne@UnitedAgainstMalaria.org

CAF: Junior Binyam, (+240) 555 399 591; junior.binyam@cafonline.com

RBM: Michel Aublanc, +33 608719795; michel.aublanc@orange.fr

 
 

September 15, 2014

Confédération Africaine de Football Renews Commitment in Fight Against Malaria Ahead of 2015 Orange Africa Cup of Nations

Addis Ababa, Ethiopia, September 15, 2014 – United Against Malaria(UAM), a campaign of the Roll Back Malaria (RBM) Partnership, commends the Confédération Africaine de Football (CAF) for its ongoing commitment to malaria control in Africa. Today, as part of the agenda of its annual meetings held at the African Union headquarters from the 12 to […]

Addis Ababa, Ethiopia, September 15, 2014 – United Against Malaria(UAM), a campaign of the Roll Back Malaria (RBM) Partnership, commends the Confédération Africaine de Football (CAF) for its ongoing commitment to malaria control in Africa. Today, as part of the agenda of its annual meetings held at the African Union headquarters from the 12 to the 20th of September, CAF renewed its commitment to the four social causes for 2015 OrangeTM Africa Cup of Nations tournament, including the UAM campaign. This pledge builds on CAF’s designation of UAM as an official social cause of the 2013 AFCON tournament, which resulted in an estimated 1 billion people reached with life-saving messages about prevention and treatment of malaria.

“Through our partnership with the United Against Malaria campaign, we have seen the powerful role football can play in reaching Africans with critical health messages and helping protect lives,” said Issa Hayatou, president of the Confederation of African Football. “Continued commitment is essential and CAF remains dedicated to leveraging our unique position to help advance further progress for important health issues, including malaria.”

As part of social cause activities surrounding the 2015 AFCON, UAM branding will be integrated into tournament matches, and television and radio spots featuring Africa’s biggest football stars will be aired in stadium and across the continent.

“The Confederation of African Football is a valuable partner in the fight against malaria and has helped us reach countless communities across Africa with life-saving malaria messages that have the power to transform nations for generations to come,” said Mr. Hervé Verhoosel, head of external relations for the Roll Back Malaria (RBM) Partnership. “The Roll Back Malaria Partnership and its United Against Malaria partners applaud CAF’s continued commitment to leverage its platform to help rid the African continent of this deadly yet preventable disease.”

For more information, please visit www.UnitedAgainstMalaria.org.

Media Contact:

David Kyne

United Against Malaria

+1 917 969 3904; dkyne@UnitedAgainstMalaria.org

 

Trey Watkins

Roll Back Malaria (RBM) Partnership

+1 646 626 6054; kwatkins@rbmny.org
Junior Binyam

CAF

+20238247279; junior.binyam@cafonline.com

 

 

The United Against Malaria (UAM) campaign

United Against Malaria (UAM), a campaign of RBM and managed globally by KYNE, is a partnership of soccer teams and heroes, celebrities, health and advocacy organizations, governments, corporations, and individuals who have united to win the fight against malaria. Our goal is to galvanize partners throughout the world to reach the international target of reducing deaths worldwide. To learn more please visit www.UnitedAgainstMalaria.org.

 

The Roll Back Malaria (RBM) Partnership

RBM is the global framework for coordinated action against malaria. Founded in 1998 by UNICEF, WHO, UNDP and the World Bank and strengthened by the expertise, resources and commitment of more than 500 partner organizations, RBM is a public-private partnership that facilitates the incubation of new ideas, lends support to innovative approaches, promotes high-level political commitment and keeps malaria high on the global agenda by enabling, harmonizing and amplifying partner-driven advocacy initiatives. RBM secures policy guidance and financial and technical support for control efforts in countries and monitors progress towards universal goals.

 

The  Confédération Africaine de Football

The Confédération Africaine de Football (CAF) is an international organization and the football governing body in Africa. It is currently running 11 competitions amongst which the African Cup of Nations (CAN) and the African Nations Championship (CHAN). CAF was founded in 1957. It has a membership of 54 National Associations. The headquarters is located in Cairo, Egypt. For more information on CAF, please visit www.CAFonline.com.

 
 

May 12, 2014

Soccer Fans, Meet Legend Samuel Eto’o in Brazil!

Samuel Eto’o, international soccer superstar and UAM champion, is offering YOU a once-in-a-lifetime opportunity to meet him in Brazil in the lead-up to the Cameroon vs. Brazil match on June 23rd. One lucky fan and a guest will win a trip to Brazil to meet the legend himself. And it all supports UAM founding partner […]

Samuel Eto’o, international soccer superstar and UAM champion, is offering YOU a once-in-a-lifetime opportunity to meet him in Brazil in the lead-up to the Cameroon vs. Brazil match on June 23rd. One lucky fan and a guest will win a trip to Brazil to meet the legend himself. And it all supports UAM founding partner Malaria No More’s Power of One campaign – where every dollar raised provides one life-saving malaria test and treatment for a child in Africa. Don’t miss out on this incredible opportunity to make a difference and realize an incredible dream!

To enter to win, simply go to www.Prizeo.com/etoo, where you will be prompted to select a donation amount – each entry has an exclusive offer, including Eto’o signed memorabilia. The more you donate to the cause, the more entries you’ll get and the more lives you will save.

The full prize includes two round-trip flights to Brasilia from any major international airport, hotel accommodations from June 19th through the 24th, exclusive Eto’o memorabilia, and the priceless opportunity to hang out with Samuel Eto’o before the Cameroon match vs. Brazil. For soccer fans around the world, who could ask for more?!

Don’t wait. Enter NOW.

 

 
 

May 29, 2013

Confederation of African Football to Tackle Malaria As Part of Long Term Agreement with the Roll Back Malaria Partnership

– Memorandum of Understanding between the Confederation of African Football and the Roll Back Malaria Partnership builds on success of United Against Malaria campaign at 2013 Orange Africa Cup of Nations and solidifies long-term partnership, renewing commitment to the fight against malaria –  Mauritius – 29 May, 2013 – In conjunction with the FIFA Congress […]

– Memorandum of Understanding between the Confederation of African Football and the Roll Back Malaria Partnership builds on success of United Against Malaria campaign at 2013 Orange Africa Cup of Nations and solidifies long-term partnership, renewing commitment to the fight against malaria –

 Mauritius – 29 May, 2013 – In conjunction with the FIFA Congress 2013 being held in Mauritius, the Confederation of African Football (CAF) today renewed its long-term commitment to the fight against malaria by signing a memorandum of understanding (MOU) to designate the Roll Back Malaria (RBM) Partnership’s United Against Malaria (UAM) campaign as one of the social causes for future football tournaments including the Africa Cup of Nations (AFCON). Founded in advance of the 2010 FIFA World Cup in South Africa, UAM is an alliance of football teams, celebrities, health and advocacy organizations, governments and corporations who have united to beat malaria. Malaria kills a child in Africa every 60 seconds.

“Through our partnership with the United Against Malaria campaign, we have seen the power football has to impact fans in malaria-endemic Africa by promoting life-saving messages about malaria prevention and treatment,” said Issa Hayatou, President of CAF. “We are proud to extend our relationship and support for the UAM campaign by reaffirming our commitment to the Roll Back Malaria Partnership. We understand the challenges ahead in the fight against malaria and remain committed to leveraging our unique position to help advance progress.”

The MOU reflects the successes of UAM’s campaign at the 2013 AFCON tournament, where an estimated billion Africans were reached with life-saving malaria education messages through tournament media, branding and promotional opportunities, including engagement of prominent celebrities and football icons, heads of state and dignitaries.

“We have seen the power of football to engage and inspire communities, particularly in Africa, where 90% of global malaria cases occur, costing the continent an estimated minimum of US $12 billion in lost productivity each year. We encourage fans to listen, learn and act,” said Herve Verhoosel, Head of External Relations for the Roll Back Malaria Partnership. “We thank CAF for its ongoing support in the fight against malaria and we look forward to an exciting and impactful partnership as we work together to overcome this preventable and treatable disease.”

Malaria is caused by parasites that are transmitted to humans through the bite of an infected mosquito. The disease is preventable and treatable: simple tools like insecticide-treated mosquito nets, rapid diagnostic tests, effective treatments and safe indoor spraying can save lives. Yet despite tremendous progress in recent years, malaria continues to threaten the lives and livelihood of people and businesses across Africa.

For more information, please visit www.UnitedAgainstMalaria.org.

About Malaria

Malaria is a disease caused by parasites that are transmitted to humans through the bite of an infected mosquito. If left untreated, the infection in its most severe forms can lead to coma and death. Although malaria is preventable and treatable, it continues to kill 660,000 people each year. More than 90 percent of these deaths occur in Africa, and the majority of them are children under the age of five. Furthermore, malaria contributes to the cycle of poverty and limits economic development.

About the Confederation of African Football (CAF)

CAF is the governing body of African Football and was founded in 1957 by Egypt, Sudan, Ethiopia and South Africa. CAF’s 54-member organization is based Egypt.  The Africa Cup of Nations (AFCON) is the continent’s premiere football championship, organized biannually by CAF. For more information, please visit www.CAFonline.com.

About the Roll Back Malaria Partnership (RBM)

The Roll Back Malaria Partnership was founded by UNICEF, WHO, UNDP and the World Bank in 1998 as a global framework to coordinate global action against malaria. Today, RBM is a global public-private partnership made up of more than 500 organizations across sectors that  provides a neutral platform for consensus-building, developing solutions to challenges in the implementation of malaria control interventions and strategies, promotes high-level political commitment to keep malaria at the top of the global agenda, and monitors progress towards universal goals.

About United Against Malaria (UAM)

UAM is a partnership of football teams and heroes, celebrities, health and advocacy organizations, governments, corporations, and individuals who have united to win the fight against malaria. Our goal is to galvanize partners throughout the world to reach the international target of reducing deaths worldwide. To learn more about UAM, please visit our website at www.UnitedAgainstMalaria.org and YouTube page and follow us on Facebook and Twitter.

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MEDIA CONTACTS:

Mauritius: David Kyne (+1.917.969.3904, dkyne@unitedagainstmalaria.org)
US: Amanda Mulally (+1.206.910.4969, amulally@unitedagainstmalaria.org)

L to R: David Kyne, UAM Campaign Manager; Leodegar Tenga, President of the Tanzania Football Federation and Chair of the Council for East and Central Africa Football Associations (CECAFA); Hicham El Amrani, Secretary General of CAF; and Herve Verhoosel, External Relations Manager of RBM.

L to R: Leodegar Tenga, President of the Tanzania Football Federation and Chair of the Council for East and Central Africa Football Associations (CECAFA); Hicham El Amrani, Secretary General of CAF; and Herve Verhoosel, External Relations Manager of RBM.

 

 

 

 

 

 

 
 

April 24, 2013

World Malaria Day is almost here. Are you wearing your UAM bracelet?

What’s the most powerful tool to protect a child from malaria? There are many: long-lasting insecticide-treated bednets, rapid diagnostic tests, artemisinin-based combination therapies, and antenatal care for pregnant women. But for World Malaria Day tomorrow (April 25), there’s a tool that’s both powerful and simple, the United Against Malaria bracelet–and it’s one of the easiest […]

What’s the most powerful tool to protect a child from malaria?

There are many: long-lasting insecticide-treated bednets, rapid diagnostic tests, artemisinin-based combination therapies, and antenatal care for pregnant women. But for World Malaria Day tomorrow (April 25), there’s a tool that’s both powerful and simple, the United Against Malaria bracelet–and it’s one of the easiest ways to raise funds for malaria control efforts in Africa.

To purchase a UAM bracelet, visit www.UnitedAgainstMalaria.org or Relate: http://relate.org.za/projects/united-against-malaria/

 
 

April 24, 2013

South Africans invited to fight malaria in Africa while uplifting local communities

“More than half a million children will be protected from malaria due to the sale of some 600 000 ‘United Against Malaria (UAM)’ beaded Relate bracelets,” says Lauren Gillis, founder of Cape-based social enterprise, Relate bracelets. One US dollar from each UAM Relate bracelet sold is donated to the Global Fund to fight Aids, Tuberculosis […]

“More than half a million children will be protected from malaria due to the sale of some 600 000 ‘United Against Malaria (UAM)’ beaded Relate bracelets,” says Lauren Gillis, founder of Cape-based social enterprise, Relate bracelets.

One US dollar from each UAM Relate bracelet sold is donated to the Global Fund to fight Aids, Tuberculosis and Malaria to invest in mosquito nets and treatment.

Relate bracelets are distinguished from similar bracelets on the market by the inclusion of a pewter “R” bead, The “R” bead is the consumer’s guarantee that that particular bracelet has been made by Relate, a 100% not-for-profit organisation, and ensures that maximum proceeds go towards the cause, work creation opportunities and skills and enterprise development.

“World Malaria Day, which falls on 25 April, gives cause to reflect on the remarkable progress made thus far in combatting this disease which kills an innocent African child every minute,” says Anna McCartney-Melstad of United Against Malaria. “However, with infectious diseases, it’s vital that success does not cause us to level off our efforts, but rather to strengthen them in order to defeat Africa’s number one killer once and for all.”

“The sale of beaded bracelets in aid of the fight against malaria has enabled ordinary people to contribute.” says McCartney-Melstad. “Bracelet sales to date have protected men, women and children throughout Africa through the funding of nets and medication to Africa’s most vulnerable communities.” 

“The purpose of Relate Bracelets is to make a tangible difference in people’s lives,” says Relate founder Lauren Gillis, “We are delighted at the impact the sale of the UAM bracelets has made to those who are at such great risk of contracting malaria. And the impact doesn’t end there. Relate is a not-for-profit social enterprise, in which approximately one third of proceeds covers expenses, one third is donated to the cause – in this case United Against Malaria – and one third goes towards creating earning and upskilling opportunities for local bracelet-makers and supports enterprise development initiatives to uplift communities. This means that countless lives are changed with every single bracelet sold.”

Malaria is still a very real disease throughout Africa and the world, even though it is preventable and treatable.

“Many people in developed nations view malaria as a disease that is no longer an issue,” explains McCartney-Melstad. “And yet every year, malaria kills 650 000 mostly pregnant women and children under five which is completely unacceptable for a disease that is both preventable and treatable.”

“The wonderful thing about Relate’s UAM bracelets is that it gives everyone who cares a tangible opportunity to make a real difference this World Malaria Day. Please join us – save a child’s life, get your UAM Bracelet from retailers who care, including selected GAME and Tiger’s Eye curio stores like Indaba and Out of Africa as well as online through the causes section on www.digitalmall.com.”

About Relate bracelets

Relate is a not-for-profit social enterprise that creates opportunities to change lives through the making and selling of handmade bracelets. Relate’s uniquely sustainable business model sees a third of proceeds donated to a specific cause, a third provides earnings and skills training for local bracelet-makers in South Africa and supporting local enterprise development initiatives and a third covers material and running costs. The signature ‘R’ bead on all Relate bracelets is a mark of authenticity and represents the Relate commitment to transparency and accountability in all its practices. R stands for respect for human dignity, recognising the plight of others and our responsibility to make a difference.

For more information, please visit www.relate.org.za and follow us on:

Facebook: http://www.facebook.com/RelateBracelets

Twitter: https://twitter.com/RelateBracelets

About United Against Malaria

United Against Malaria is a partnership of football teams and heroes, celebrities, health and advocacy organisations, governments, corporations and individuals who united ahead of the 2010 World Cup in South Africa to win the fight against malaria. Its goal is to galvanise partners throughout the world to achieve universal access to mosquito nets and malaria medicine in Africa, a crucial first step to reaching the international target of reducing malaria deaths to near zero by 2015. www.UnitedAgainstMalaria.org

About World Malaria Day

World Malaria Day was established in 2007 by the 60th session of the World Health Assembly, the decision-making body of the World Health Organisation. It is commemorated globally and annually on 25 April to support the prevention, control and treatment of malaria.

For more information, contact:

Carolyn Cramer
Coz it counts
082 929 0349
caz@cozitcounts.co.za

 
 

February 9, 2013

Malaria Champions Kick-off 2013 Orange Africa Cup of Nations Closing Ceremony to an Estimated Audience of 700 million

Renowned African Singer and Humanitarian Yvonne Chaka Chaka Performs Debut of African Version of ‘Hearts on Fire’ In Support of Tournament’s Official Social Cause   JOHANNESBURG, South Africa, 8 February, 2013 – As the 2013 Orange Africa Cup of Nations (AFCON) draws to a close on Sunday evening, United Against Malaria (UAM) will deliver life-saving […]

Renowned African Singer and Humanitarian Yvonne Chaka Chaka Performs Debut of African Version of ‘Hearts on Fire’ In Support of Tournament’s Official Social Cause

 

JOHANNESBURG, South Africa, 8 February, 2013 – As the 2013 Orange Africa Cup of Nations (AFCON) draws to a close on Sunday evening, United Against Malaria (UAM) will deliver life-saving malaria messages to the approximately 700 million viewers expected to tune in for the final match between Nigeria and Burkina Faso. As an official social cause of the tournament, UAM will kick-off the closing ceremony with a live show, a culmination of the partnership between the Confederation of African Football (CAF) and UAM, who together have leveraged the power of football to encourage fans to protect themselves and their familes from malaria, a preventable and treatable disease that still kills approximately 600,000 people in Africa each year. The campaigns has also engaged private and political investment in malaria control, through the use of TV, radio and billboards with football icons, celebrities and African leaders.

“We hope that United Against Malaria’s performance during this seminal moment in the tournament will further raise awareness about prevention and treatment for this deadly disease and unite African political, sporting and private-sector leadership in supporting malaria control efforts across Africa,” said Mr. Hicham El Amrani, CAF secretary general.

The live show will feature a performance by South African superstar Yvonne Chaka Chaka, a Goodwill Ambassador for the Roll Back Malaria Partnership (RBM) and UAM Champion, who will be accompanied on the pitch by the South African Mzansi Ballet company, 150 children from local townships who participate in the organization’s outreach program and traditional dancers from Lesedi. The choreographed dance, ballet and visual symbolism will showcase UAM’s relentless pursuit to end malaria across the continent. The soundtrack of the performance debuts the African version of Hearts On Fire, a song recorded by Yvonne Chaka Chaka, Denis Dowlut, Michael Abdul and Themba Mhinga as an awareness and fundraising tool, which will be available for purchase on iTunes and across all major online music retailers, with all proceeds going to UAM and the Princess of Africa Foundation.

Ms Chaka Chaka and South African football legend Mark Fish, a member of the winning 1996 AFCON team, will also each briefly address viewers about their personal commitment to the fight against malaria and encourage others to join the campaign to prevent, treat and ultimately beat the disease that continues to kill one child every minute in Africa.

United Against Malaria campaign manager David Kyne also emphasises the importance of reaching such a large population of people living in malaria endemic regions at a single point. “Malaria remains a major threat in Africa. The African and global health community has made significant inroads into combating the scourge, but there is still a lot to be done, and awareness is key. We are incredibly grateful to CAF for their commitment to this cause and for the opportunity to deliver this message to such a large and critical audience.”

United Against Malaria’s performance will be broadcast live at 18:30 CAT from the National Stadium in Johannesburg, South Africa.

About Malaria

Malaria is a disease caused by parasites that are transmitted to humans through the bite of an infected mosquito. If left untreated, the infection in its most severe forms can lead to coma and death. Although malaria is preventable and treatable, it continues to kill a child every 60 seconds and 655,000 people each year. More than 90 percent of these deaths occur in Africa, and the majority of them are children under the age of five. Furthermore, malaria contributes to the cycle of poverty and limits economic development.

About United Against Malaria

United Against Malaria (UAM) is a partnership of football teams and heroes, celebrities, health and advocacy organizations, governments, corporations, and individuals who have united to win the fight against malaria. Our goal is to galvanize partners throughout the world to reach the international target of reducing deaths worldwide. To learn more about UAM, please visit our website at www.UnitedAgainstMalaria.org and YouTube page and follow us on Facebook and Twitter.

About Africa Cup of Nations

The Africa Cup of Nations (AFCON) is the continent’s premiere football championship, organized biannually by the Confederation of African Football (CAF). The 2013 tournament, hosted in conjunction with the Local Organizing Committee (LOC) of the South African Football Association (SAFA) is taking place from January 19 to February 10 and is being followed by millions of fans in Africa and around the world. For more information, please visit www.Cafonline.com.

Press Contacts:

UAM: Anna McCartney-Melstad: amccartn@jhsph.edu +27 743 674636

CAF: Mahmoud Garga: garga@cafonline.com +20 238 371000 ext. 116

 

 

 
 

February 6, 2013

Didier Drogba

Didier Drogba joins the anti-malaria campaign as Africa mounts big drive

As the success of Malaria Safe shows, local private sector partnerships could be the missing link in development outreach Tim Smedley Guardian Professional, Wednesday 6 February 2013 10.15 EST The final of the African Cup of Nations football tournament only days away, so the entire continent is watching. As unexpected as the elimination of Didier Drogba, the former Chelsea […]

As the success of Malaria Safe shows, local private sector partnerships could be the missing link in development outreach

The final of the African Cup of Nations football tournament only days away, so the entire continent is watching. As unexpected as the elimination of Didier Drogba, the former Chelsea star, and his Ivorian teammates, so too is the sight of him tucking in an insecticide-treated mosquito net, and telling TV viewers “If you watch me, follow me.” This is part of the biggest, boldest TV campaign yet run by United Against Malaria, an alliance originally formed for the 2010 South Africa World Cup to utilise football’s popularity for malaria prevention.

“We have television public service announcements with Drogba, [Samuel] Eto’o and [Chris] Katongo before each game and at half time … different players depending on which country is being aired”, says David Kyne, campaign manager for United Against Malaria. “Most of that has been free airtime from media outlets, or subsidised airtime from corporate partners … engagement with the African private sector is what makes our campaign very valuable. We’re tapping into an audience that hasn’t typically been very engaged [before].”

The alliance started with three South African corporates – MTN Group,Nando’s and Standard Chartered Bank South Africa – but its partnerships have grown country-by-country to more than 100 African-owned corporations of various sizes. Kyne admits that football has been a useful “carrot”, but argues that “there’s a number of companies in-country where the link to football is not a big part of it at all. Malaria Safe is what engages companies.”

Malaria Safe is the alliance’s bespoke employee education programme. By working with private businesses, the campaign aims to reach more people than by working with communities alone. To do so successfully, Kyne says: “We approach companies from their perspective. Sometimes the traditional NGO approach is to say: ‘Here are all the things we think you should do in your company.’ Well, if that company doesn’t see it as a priority, or doesn’t have funding, then you need to come in with something else.”

Said Salim Bakhresa & Co, a Tanzanian flour mill employing 6,000 workers in Dar es Salaam, signed up because “Malaria was effecting almost 34-38% of our workers”, says Said Muhammad Said Abeid, general manager at SSB. Following the introduction of Malaria Safe, which provides two treated nets per worker and education workshops, sickness absence rates have fallen by 80%. “We have much better productivity”, says Abeid. When asked if other NGOs have approached him before or since he says no, but adds, “Our doors are open.”

The malaria campaign doesn’t ask in-country businesses for funds, preferring strategic partnerships and employee awareness programmes (most of its funds come from the Bill and Melinda Gates Foundation). But some NGOs are starting to find success with fundraising partnerships in-country too. Tim Hunter, deputy director of fundraising atUnicef explains: “We are seeing this in countries all over the world, sometimes from a direct funding relationship, and sometimes more for programme delivery. To give an example, a real estate company in Thailand called Sansiri PLC engaged with Unicef around the issues of iodine deficiency – very much a Thai solution to a Thai problem, no multinationals involved.”

Working in Mozambique, Naysan Sahba, head of advocacy, partnerships, and participation for Unicef Mozambique, says that local corporations “may not have the resources to invest, but we look at other partnership opportunities on the ground, raising the issues of child-focused CSR [corporate social reponsibility]”. He adds: “For example, we were able to establish a public-private partnership with a cotton company in the north of the country … to engage communities in dialogue, share information and where possible team up with local service providers to provide HIV and Aids counselling.”

Corporate social responsibility may be nascent in countries such as Mozambique, but it is there. Hunter also informs of a partnership formed in Mali with industry bodies called the “private sector platform for children”: “If that can start to take place in Mali, a country that is in the news for all the wrong reasons at the moment, it can start to take place in many countries”.

David Kyne has rarely had to push on closed doors when approaching African business leaders. Abeid at SSB was aware of the malaria problem in his workforce and already attempting a solution internally before UAM offered its help. Another partner, Standard Chartered Bank (SCB) Uganda, had worked in a partnership called Netsforlife with Coca-Cola and the Church of Uganda since 2006. Both were ready and willing to take the next step of employee education programmes. “We thought that if we brought other organisations on board we could actually have a much wider reach, and that is exactly what has happened”, says Herbert Zake, head of corporate affairs, SCB Uganda. This in turn led the Private Sector Foundation of Uganda to set up a dedicated benevolent health fund in May last year.

Such private sector bodies and industry groups are valuable, says Sahba: “In Mozambique, we have a very visible presence at every major business trade fair … with a stall, workshop sessions at associated conferences, to promote CSR. That attracts a whole range of interest from businesses.”

David Kyne believes the local private sector has been the missing link in development outreach. “It’s also going to be crucial to where funding for issues like malaria is going to come from in the future. There isn’t going to be donor country funding forever. Getting into that more granular, grass roots, local company level – I don’t think there’s been too much of that, and there needs to be more of it.”

Click over to the Guardian to see the original article.

 
 

October 22, 2012

Confederation of African Football

Drogba, Eto’o and Pienaar Join ALMA Heads of State, CAF and Players Across Africa to Unite Against Malaria

Campaign Will Deliver Prevention and Treatment Messages Across the Continent   DURBAN, South Africa, October 22, 2012 – Ahead of the official draw for the 2013 Orange Africa Cup of Nations (AFCON), African football stars and heads of state have joined United Against Malaria (UAM), pledging to distribute life-saving malaria prevention and treatment messages throughout the […]

Campaign Will Deliver Prevention and Treatment Messages Across the Continent  

DURBAN, South Africa, October 22, 2012 – Ahead of the official draw for the 2013 Orange Africa Cup of Nations (AFCON), African football stars and heads of state have joined United Against Malaria (UAM), pledging to distribute life-saving malaria prevention and treatment messages throughout the tournament. Football icons including Didier Drogba, Samuel Eto’o and Steven Pienaar, along with African Leaders Malaria Alliance (ALMA) heads of state including President Ellen Johnson Sirleaf of Liberia, President Jakaya Kikwete of Tanzania, President Blaise Compaoré of Burkina Faso, President Alassane Ouattara of Cote d’Ivoire and President Yoweri Museveni of Uganda, will lend their voices to the cause, appearing in television spots, billboards and educational materials that will be distributed across Africa.

“Across the continent, football dominates the hearts and minds of children and parents alike. But, so does malaria – the cause of 174 million illnesses and nearly 600,000 deaths in Africa alone every year,” said Samuel Eto’o, Cameroonian national team player and UAM champion. “We have united to utilize the power of football to fight malaria and we hope our fans will join us.”

Although preventable and treatable, malaria kills a child in Africa every 60 seconds and costs the continent an estimated minimum of US $12 billion in lost productivity and healthcare costs each year.

“I have been a victim of malaria and have witnessed first-hand the devastating effects it can have on individuals and families,” said Didier Drogba, Côte d’Ivoire national team captain and UAM champion. “We need malaria out of the game. Using the popularity of football to increase awareness of prevention and treatment methods will go a long way in the fight to show malaria the red card.”

By leveraging the popularity and excitement surrounding Africa’s signature tournament, the Confederation of African Football (CAF) and UAM are partnering to disseminate life-saving malaria messages through television and radio spots, in-stadium branding and local outreach to policy-makers and millions of fans across the continent.

“Malaria affects nearly everyone on the continent of Africa, including footballers and government leaders. With all eyes on the tournament and its participants, CAF and UAM are committed to utilizing this platform to communicate important messaging to end deaths from this devastating disease,” said Mr. Hicham El Amrani, secretary general of CAF.

Activities kicked off during tournament qualifying matches as President of Liberia Ellen Johnson Sirleaf surprised football fans at the friendly game between Liberia and Ghana to cheer on her national team and congratulate them for their efforts to fight malaria. “When we all fight malaria together, we build a stronger nations and save lives,” said President Ellen Johnson Sirleaf of Liberia. “As a football fan myself, I understand the game’s power and popularity. We have the tools to win against malaria and I urge others to join us in the fight.”

In Nigeria, Malawi, Benin, Ghana, Uganda, Tanzania and other countries, malaria messages will be shared using football players, favorite teams and sports programs. Research has shown that audiences retain and act on these messages more often when delivered by their football heroes. In those countries, billboards, sports journals, tournament programs will complement the PSAs on air to ensure the UAM campaign messages reach every household. In Cote d’Ivoire, images of Drogba and his teammates Kolo Toure, Gervinho and Salomon Kalou attract readers to malaria educational materials, and create excitement about ridding this West African country of the burden of malaria. The UAM campaign has broken language barriers by having PSAs recorded by football stars in over 18 African languages since the campaign was launched in 2009.

“I am honored to be a champion for this cause,” said Steven Pienaar, UAM champion and former South African captain. “It is unacceptable that malaria kills one child in Africa every minute. We can take such simple steps to prevent and treat this disease. United we can beat malaria.”

About Malaria

Malaria is a disease caused by parasites that are transmitted to humans through the bite of an infected mosquito. If left untreated, the infection in its most severe forms can lead to coma and death. Although malaria is preventable and treatable, it continues to kill a child every 60 seconds and 655,000 people globally each year. More than 90 percent of these deaths occur in Africa, and the majority of them are children under the age of five. Furthermore, malaria contributes to the cycle of poverty and limits economic development.

About United Against Malaria

United Against Malaria (UAM) is a partnership of football teams and heroes, celebrities, health and advocacy organizations, governments, corporations, and individuals who have united to win the fight against malaria. Our goal is to galvanize partners throughout the world to reach the international target of reducing deaths worldwide. To learn more about UAM, please visit www.UnitedAgainstMalaria.org and follow us on Facebook and Twitter.

About Orange Africa Cup of Nations

The Orange Africa Cup of Nations is the continent’s premiere football championship, organized biannually by the Confederation of African Football (CAF). The 2013 tournament, hosted in conjunction with the Local Organizing Committee (LOC) of the South African Football Association (SAFA) will take place from January 19 to February 10 and be followed by millions of fans in Africa and around the world. For more information, please visit www.Cafonline.com.

About ALMA

ALMA is a 46-member alliance of African heads of state and government working to end malaria. For more information, please visit www.alma2015.org.

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Media Contacts:

UAM – Anna McCartney-Melstad: amccartn@jhsph.edu +27 743 674636

CAF – Mahmoud Garga: garga@cafonline.com +20 238 371000 ext. 116

From left to right: Steven Pienaar, Didier Drogba and Samuel Eto’o