February 6, 2015
Cote d’Ivoire’s Gervinho and Ghana’s André Ayew: Competitors or Teammates this Sunday?
Bata, Equatorial Guinea, 06 February 2015 – On Sunday, two of Africa’s biggest football stars will compete for the 2015 Orange™ Africa Cup of Nations championship, but off the pitch, they are united teammates against a much different goal: to rid Africa of malaria. During the continent’s most popular football tournament, Gervinho (Cote d’Ivoire) and André Ayew (Ghana) have teamed up with United Against Malaria (UAM) to reach football fans with life-saving malaria prevention and treatment messages through new ads airing on TV and in stadium.
In addition, African broadcasters Canal+, SuperSport, Ouest, Muslim TV, Leader TV, Eliphal TV, 7 News TV and others are supporting the cause by airing the new TV spots during the games, helping reach millions of people in at-risk communities.
Malaria is a disease caused by parasites that are transmitted to humans through the bite of an infected mosquito. If left untreated, the infection in its most severe forms can lead to coma and death. Although malaria is preventable and treatable, it continues to kill 584,000 people each year. More than 90 percent of these deaths occur in sub-Saharan Africa, and the majority of them are children under the age of five. Furthermore, malaria contributes to the cycle of poverty and limits economic development.
About United Against Malaria (UAM)
United Against Malaria (UAM), a campaign of Roll Back Malaria (RBM) Partnership, is a partnership of soccer teams and heroes, celebrities, health and advocacy organizations, governments, corporations, and individuals who have united to win the fight against malaria. Our goal is to galvanize partners throughout the world to reach the international target of reducing deaths worldwide. To learn more about UAM, please visit our website www.UnitedAgainstMalaria.org and YouTube page and follow uson Facebook and Twitter.
About The Roll Back Malaria (RBM) Partnership
The Roll Back Malaria (RBM) Partnership is the global framework for coordinated action against malaria. Founded in 1998 by UNICEF, WHO, UNDP and the World Bank and strengthened by the expertise, resources and commitment of more than 500 partner organizations, RBM is a public-private partnership that facilitates the incubation of new ideas, lends support to innovative approaches, promotes high-level political commitment and keeps malaria high on the global agenda by enabling, harmonizing and amplifying partner-driven advocacy initiatives. RBM secures policy guidance and financial and technical support for control efforts in countries and monitors progress towards universal goals.
UAM: Michael Grela, +1 917 670 2283; firstname.lastname@example.org
RBM: Trey Watkins, +1 646 626 6054; email@example.com